> ## Documentation Index
> Fetch the complete documentation index at: https://support.getskara.ai/llms.txt
> Use this file to discover all available pages before exploring further.
# Email Campaign Performance Insights
By accessing this custom report, you can gain valuable insights into various email performance metrics. The report appears as a widget and provides you with comprehensive statistics to measure the success of your campaign.
**Note:** Users with **“Manage Campaigns”** or **“View Campaign Analytics”** permissions can view the details and insights of any campaign **To View the Email Campaign Performance Insights:** Navigate to the\*\* Outreach **Icon** on the left Menu bar.Click on\*\* Email Campaigns.
Click on the **Campaign** that you would like to get the **Performance Insights** for.
You will be redirected to the **Insights** page where you will view all the reports related to the Email Campaign
When analyzing the performance of your Email campaigns, you can track various key metrics. Here's a breakdown of the metrics and what they indicate:**Email Sent**: This metric represents the total number of emails that were sent during a specific time period.
* **Email Delivered**: The count of emails that successfully reached the recipients' inboxes.
* **Total Open:** The total number of times the emails were opened by recipients. This count includes multiple opens by the same recipient.
* **Unique Open:** The number of individual recipients who opened the email campaign. This metric excludes multiple opens by the same recipient.
* **Total Clicked:** The total number of clicks performed by recipients on the links within the emails. Multiple clicks by the same recipient are included in this count.
* **Unique Clicked:** The number of individual recipients who clicked on any links in the email campaign. This metric excludes multiple clicks by the same recipient.
* **Open Rate:** The percentage of contacts who opened the email campaign out of all emails delivered. It helps gauge the overall engagement level.
* **Clicked Rate:** The percentage of contacts who clicked on links inside the campaign out of all emails delivered. This metric measures the effectiveness of your email content and call-to-action.
* **Click Through Rate:** The percentage of contacts who clicked on a link in the email out of the number of contacts who opened the email. It shows the engagement level of those who opened the email.
* **Email Unsubscribed:** The number of contacts who unsubscribed from your marketing communications as a result of this campaign.
* **Email Spam:** The count of contacts who marked the campaign as spam.
