> ## Documentation Index > Fetch the complete documentation index at: https://support.getskara.ai/llms.txt > Use this file to discover all available pages before exploring further. # Email Campaign Subscription Types As an organization, you send different types of emails to your customers, e.g., newsletters, Promotional emails, Product Updates, or urgent updates. With subscription types, a customer can opt out of irrelevant messages without losing updates for important ones.Topics Covered: \[\*\*How do the Subscription Types work? * \*\*]\(#how-do-the-subscription-types-work)\[\*\*How to Set Up a New Subscription Type? * \*\*]\(#how-to-set-up-a-new-subscription-type)\[\*\*How to Edit Subscription Type? * \*\*]\(#how-to-set-up-a-new-subscription-type)\[\*\*How to Archive Subscription Type? * \*\*]\(#how-to-set-up-a-new-subscription-type)\[\*\*How to Unarchive Subscription Type? * \*\*]\(#how-to-set-up-a-new-subscription-type) ### How do the Subscription Types work? By default, Salesmate provides different subscription types that can be used to send marketing emails. When a customer clicks on the Unsubscribe link from the email, they can either choose to unsubscribe from all the emails or only the nonrelevant types. * **Announcements:** Offers, features, or product announcements * **Newsletter:** Get the latest news and updates regularly. * **Non-marketing emails:** Get emails with a transactional nature. * **Best Practices:** Tips, tricks, and recommendations. * **Promotional:** Get marketing and promotional offers for you. ### How to Set Up a New Subscription Type? To Set up a New Subscription Type, Navigate to your **Profile Icon** on the top right cornerClick on **Setup** Head over to **Email & Delivery** Click on **Subscription Types** Screen Shot 2024-03-28 at 3.02.31 PM.png Click on **+ Subscription Type** Screen Shot 2024-03-29 at 11.34.14 AM.png Here, you need to add,- **Name:** Enter the name for the Subscription Type * **Consent Type:** Select Opt-In or Opt-Out * [Click here to learn more about the Consent type](https://support.salesmate.io/hc/en-us/articles/19613366377241) * **Language:** The default language would be \*\*English,**If you wish to select a different language you can do it by \*\* Add a Language Variant **Description:** Add the relevant information about the subscription typeClick on** Save \*\*. Screen Shot 2024-03-29 at 11.41.59 AM.png A notification pop-up will appear once the subscription is successfully added. Screen Shot 2024-03-29 at 11.58.58 AM.png ### How to Edit Subscription Type? To Edit the Subscription Type, Navigate to your **Profile Icon** on the top right cornerClick on **Setup** Head over to **Email & Delivery** Click on **Subscription Types** Screen Shot 2024-03-28 at 3.02.31 PM.png Click on the Subscription Type that you would like to \*\*Edit. * \*\*Once you click on it, the **Actions** button will appear next to it.Click on **Actions** Select **Edit** Screen Shot 2024-03-29 at 12.05.06 PM.png ### How to Archive Subscription Type? To Archive the Subscription Type, Navigate to your **Profile Icon** on the top right cornerClick on **Setup** Head over to **Email & Delivery** Click on **Subscription Types** Screen Shot 2024-03-28 at 3.02.31 PM.png Click on the Subscription Type Name, the **Actions** button will appear next to it.Click on **Actions** Select **Archive** Screen Shot 2024-03-29 at 12.08.42 PM.png ### How to Unarchive Subscription Type? To Unarchive the Subscription Type, Navigate to your **Profile Icon** on the top right cornerClick on **Setup** Head over to **Email & Delivery** Click on **Subscription Types** Screen Shot 2024-03-28 at 3.02.31 PM.png Head over to StatusSelect Archive from dropdownClick on the Subscription Type Name, the **Actions** button will appear next to itClick on **Actions** Select **Unarchive** Screen Shot 2024-03-29 at 12.12.20 PM.png