> ## Documentation Index
> Fetch the complete documentation index at: https://support.getskara.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# How does Email Open, Click tracking and Unsubscribe work

Email Open & Click Tracking allows automated email analytics to attract, capture, nurture, and most importantly, convert your prospects. Control your message with email templates, merge tags, open rate, and click tracking.Create unlimited email templates and get your message out faster so your reps can move on to the next task without wasting time. Salesmate tracks every template’s effectiveness by counting its usage, open rate, and reply rate. Why guess when we can pick the winning template for you?Topics covered:

* [Email Open & Click Tracking](#email-open-click-tracking)
* [Email Template Usage Analytics](#email-template-usage-analytics)
* [Email Tracking and the GDPR](#email-tracking-and-the-gdpr)

### Email Open & Click Tracking

To enable this option,

Navigate to your **Profile Icon** on the top right corner.Click on **Go to my Account**. Go to **Email Setting** Select **Email Preference**.

<img src="https://mintcdn.com/salesmate/CBQ05yQ_amcnmLIN/emails/email-delivery/images/mceclip0-2.png?fit=max&auto=format&n=CBQ05yQ_amcnmLIN&q=85&s=0f569c1e15adc8522ce6875f21f4a3ba" alt="mceclip0.png" width="2597" height="1630" data-path="emails/email-delivery/images/mceclip0-2.png" />

Navigate to **Email Tracking** at the bottomThis option is **Enabled** by default.

<img src="https://mintcdn.com/salesmate/CBQ05yQ_amcnmLIN/emails/email-delivery/images/mceclip1-2.png?fit=max&auto=format&n=CBQ05yQ_amcnmLIN&q=85&s=2f1ddee870f09486410587d690052be5" alt="mceclip1.png" width="2152" height="1560" data-path="emails/email-delivery/images/mceclip1-2.png" />

Email Open & Click tracking will work only for emails sent through Salesmate or Gmail with Google Chrome Plugin.You can get to see your Email Open & Click Tracking on the Timeline of all modulesAlso, you can view it under Email Tracking
Navigate to **More Icons** on left menu bar.Select **Email Tracking.**

<img src="https://mintcdn.com/salesmate/CBQ05yQ_amcnmLIN/emails/email-delivery/images/mceclip2-2.png?fit=max&auto=format&n=CBQ05yQ_amcnmLIN&q=85&s=96ef2c9e1a0b4429b5861e9177a47b96" alt="mceclip2.png" width="2734" height="1378" data-path="emails/email-delivery/images/mceclip2-2.png" />

### Email Template Usage Analytics:

Turn your best and most repetitive sales emails into ready-to-use Email templates. You can personalize, and optimize them using merge tags.While you send an email using any of these templates get to know its effectiveness by the Email Template Usage Analytics. You can get to know the usage i.e. Open, Use, and Reply Counts for the template.

<img src="https://mintcdn.com/salesmate/CBQ05yQ_amcnmLIN/emails/email-delivery/images/DKIM-2.png?fit=max&auto=format&n=CBQ05yQ_amcnmLIN&q=85&s=be558eb2eab8bed869106e50e667bea9" alt="Screenshot 2024-03-15 at 11.49.39 AM 2 2.png" width="840" height="252" data-path="emails/email-delivery/images/DKIM-2.png" />

### Email Tracking and the GDPR

If your company deals with EU-based customers then you must meet the requirements of EU Laws. The
[GDPR](#email-tracking-and-the-gdpr)
is implemented to protect people's privacy and impose limits on anyone collecting, using, storing, or processing personal data.European data protection authorities have expressed the
[opinion](http://ec.europa.eu/justice/article-29/documentation/opinion-recommendation/files/2006/wp118_en.pdf)
that email tracking requires that recipients have opted-in to the collection of tracking data. While not at the same level as the GDPR itself, such opinions are often taken into account when resolving disputes.Salesmate recommends that you understand the requirements of the GDPR and that you consult a professional, if necessary.