> ## Documentation Index
> Fetch the complete documentation index at: https://support.getskara.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Update Subscription Preference (Action)

* The **Update Subscription Preference** action in Smart Flow is used to update a contact’s subscription preferences for a specific subscription type.

### **Topics covered:**

* [How to Configure](#how-to-configure)

* [Practical Example:](#practical-example)

### How to Configure

While setting up a Smart Flow, select **Update Record** Action.

<img src="https://mintcdn.com/salesmate/T6cMZydntnSICuu7/smart-flows/smart-flows-actions/images/Screen-Shot-2025-06-05-at-6.15.52-PM.png?fit=max&auto=format&n=T6cMZydntnSICuu7&q=85&s=afcbaf940cb3ed4af13a3a039daae114" alt="Screen Shot 2025-06-05 at 6.15.52 PM.png" width="3360" height="1856" data-path="smart-flows/smart-flows-actions/images/Screen-Shot-2025-06-05-at-6.15.52-PM.png" />

Once selected, you’ll need to configure the following details for the **Update Record Action**:**Name**: Provide a descriptive name for this action to easily identify its purpose.

* **Description**: Offer a brief explanation of what this action will accomplish and why it’s needed in the flow.

* **Choose the record and update method**: Select the specific record to update and decide whether to update it using a form or predefined variables \*\*Subscription Type:\*\*Select the subscription type that you want to update **Subscription Preference**: Select their opt-in preference for the subscription

<img src="https://mintcdn.com/salesmate/T6cMZydntnSICuu7/smart-flows/smart-flows-actions/images/Screen-Shot-2025-06-05-at-6.32.09-PM.png?fit=max&auto=format&n=T6cMZydntnSICuu7&q=85&s=8084ef3a41f4de7449b97bedd13dbd6b" alt="Screen Shot 2025-06-05 at 6.32.09 PM.png" width="3360" height="1862" data-path="smart-flows/smart-flows-actions/images/Screen-Shot-2025-06-05-at-6.32.09-PM.png" />

Once the configuration is completed, hit **Save**

### Practical Example:

Let’s say you want to automatically unsubscribe a contact from marketing emails if their email address results in a hard bounce. This ensures your mailing list stays clean and your sender reputation remains strong.

<img src="https://mintcdn.com/salesmate/T6cMZydntnSICuu7/smart-flows/smart-flows-actions/images/Screen-Shot-2025-06-05-at-6.34.54-PM.png?fit=max&auto=format&n=T6cMZydntnSICuu7&q=85&s=0f91736232d942def3d5565de4671f50" alt="Screen Shot 2025-06-05 at 6.34.54 PM.png" width="1684" height="1042" data-path="smart-flows/smart-flows-actions/images/Screen-Shot-2025-06-05-at-6.34.54-PM.png" />
