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Spintax (short for “spinning syntax”) is a method used to create multiple variations of an email by using a specific format that allows for randomization. This technique is commonly used in email marketing, cold outreach, and automation tools to personalize messages while avoiding spam filters.

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How Spintax Works

| Spintax uses curly brackets to group different variations of words or phrases, separated by a vertical bar | . When processed by an email automation tool, one random variation is selected for each instance. |

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You can use Spintax within :

Email TemplateJourney EmailsCampaigns TemplatesSequences

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Operations where Spintax can be applied :

Bulk EmailEmail SequencesEmail CampaignSmart Flows

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Example: 1

| {Hello | Hi | Howdy} John,I hope you’re having a {great | wonderful | fantastic} day!I wanted to reach out regarding {our new product | an exciting opportunity | a potential collaboration}. Looking forward to your thoughts!Best, | James

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Example: 2

| {Hi | Hello | Hey} {{Contact.firstName}} ,I hope you’re having a {great | productive | fantastic} {day | week}!I’m reaching out because I noticed {you’re scaling your team | your company is growing | you’ve been expanding in your industry}, and I thought {Salesmate | our CRM platform | our smart automation tools} could {be a good fit | help streamline your workflows | support your sales process}.With {Salesmate | our platform}, you can: | | - {Automate repetitive sales tasks | Run personalized outreach at scale | Track your entire sales pipeline effortlessly} | | - {Boost response rates with Spintax-powered emails | Personalize communication without extra effort | Get higher engagement on cold emails} | | - {Integrate seamlessly with your existing stack | Connect with your favorite tools | Work smarter, not harder}{Would it make sense to schedule a quick call this week? | Open to a quick 15-min chat sometime this week? | Let me know if you’d be up for a short call – happy to show you around.}{Looking forward to hearing from you | Hope to connect soon | Let me know what works best for you},{Best | Cheers | Warm regards}, | {{Owner.name}} Each time this email is generated, it will create a unique version by randomly selecting one option from each set.

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Why Use Spintax?

Personalization: Each recipient receives a slightly different version of the email. Avoiding Spam Filters: Reduces the risk of being flagged as spam due to repetitive content. Efficiency: Automates email variation creation without manually rewriting each message.

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Examples

const spintax \= require('spintax-extended');
//simple:
| spintax.unspin("{Red | White | Blue} water"); //#"Red water" or "Blue water" or "White water" |
//with permutation:
| spintax.unspin("\[Red | White | Blue\]"); //#"RedBlueWhite" or "BlueRedWhite" etc. |
//permutations with separator(s):
| spintax.unspin("\[+\_+Red | White | Blue\]"); //#"Red\_Blue\_White" ... |
| spintax.unspin("\[+{\_ | -}+Red | White | Blue {1 | 2}\]"); //#"White-Blue 2-Red" ... |
You may escape special characters if you need: 
const spintax \= require('spintax-extended');
| spintax.unspin("\[+\\\\++Red | \\\\\[White\\\\\] | Blue\]"); //#"\[White\]+Red+Blue" ... |
You can count all possible variations: 
const spintax \= require('spintax-extended');
| spintax.countVariations("\[+{\_ | -}+Red | White | Blue {1 | 2}\]"); //24 |
| spintax.countVariations("A\[Red | 2 \[+\\\\++Whi | Te\] {1 | 2} | Blue\]"); //24 |
You can get the full unspin list: 
const spintax \= require('spintax-extended');
| spintax.fullUnspinList("\[+{\_ | -}+Red | White | Blue {1 | 2}\]"); |
| spintax.fullUnspinList("A\[Red | 2 \[+\\\\++Whi | Te\] {1 | 2} | Blue\]"); |
or random unspin list (unique or not): 
const spintax \= require('spintax-extended');
| spintax.randomUnspinList("A\[Red | 2 \[+\\\\++Whi | Te\] {1 | 2} | Blue\]",10); //not unique |
| spintax.randomUnspinList("\[+{\_ | -}+Red | White | Blue {1 | 2}\]",10,true); //unique (true as a third argument) |
You can get unspin text by index: 
const spintax \= require('spintax-extended');
| spintax.unspinByIndex("Oh, look, {Red | White | Blue} {water | star | color}!",1); //for index 1 - "Oh, look, White water!" |
To check correction of spintax text use isCorrect function: 
const spintax \= require('spintax-extended');
| spintax.isCorrect("\[+{\_ | -}+Red | White | Blue {1 | 2}\]"); //true |
| spintax.isCorrect("\[+\\\\++Red | \\\\\[White\\\\\] | Blue\]"); //true |
| spintax.isCorrect("A\[Red | 2 \[+\\\\++Whi | Te\]}{ {1 | 2} | Blue\]"); //false |
| spintax.isCorrect("A\[Red | 2 \[+\\\\++Whi | Te\] {1 | \[2}\] | Blue\]"); //false |
| spintax.isCorrect("\[Red | {White | Blue\]"); //false |