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If your A2P 10DLC Campaign registration request is rejected for eligible reasons, you need to correct and resubmit your request. For a full list of eligible rejection reasons see below. If eligible, you can re-submit your Campaign registration after correcting the identified content violation by deleting and resubmitting the campaign.

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Rejection types eligible for resubmission

Each of the below rejection codes is eligible for resubmission. To resolve these issues, please take the corrective action(s) outlined in the table below, and then re-submit your Campaign registration request with the updated information.
Error CodeRejection categoryRejection reasonCorrection needed
30886Invalid Campaign DescriptionThe campaign description does not thoroughly explain the purpose of the campaign or the description does not match the use case.Verify that the campaign description is accurate and detailed. If you are an ISV registering a direct offering to your customers, please indicate that in the campaign description. Resubmit campaign for review.
30893Invalid Sample Message Use CaseSample messages are either not provided, unclear, or content does not match the campaign use case.Verify that sample messages are accurate and detailed. Sample messages should reflect actual messages to be sent under the campaign and indicate templated fields with brackets. At least one of the sample messages needs to include your business name. Use case and campaign description need to match the campaign description.
30892Invalid Sample Message - Public URL ShortenersPublic URL shorteners are not accepted. The website URL included in the sample messages was either from a public URL shortener or non-secured.Remove public URL shorteners from sample messages.
30891Invalid Website URLAn invalid URL was provided for registration. Websites need to be functioning. If this is a registration pre-launch, it needs to be indicated in the campaign description.Verify that the provided websites are functioning or detail is provided if the registration is for a pre-launch website.
30896Opt-in ErrorOpt-in message workflow is not sufficient for campaign type and consent is required or opt-in is shared with 3rd parties.Verify opt-in meets CTIA’s guidelines. All methods of opt-in need to be listed. If opt-in is collected through a paper form or behind a login, please provide a hosted link to the image of opt-in. If opt-in occurs on a website, please provide a link to the website. The website needs to have a privacy policy and terms of service. Ensure opt-in is not shared with 3rd parties.
30887Opt-out ErrorThe campaign indicated collecting and processing consumer Opt-Outs, but the workflow is unclear, missing opt-out keywords or opt-message.Verify that the opt-out workflow is accurate and update the Message Flow (labeled as ‘How do end-users consent to receive messages’ while submitting) description with the opt-out process. If an opt-out is managed, add opt-out keywords and update the opt-out message to include acknowledgment of the opt-out request, confirmation that no further messages will be sent, and brand name.
30890Subscriber HelpHELP message reply does not contain the brand name, phone number, or email address.Verify that the subscriber help message contains the brand name, phone number, or email address. A message needs to guide customers on who they can contact after replying “help”.
30889Embedded Phone NumberEmbedded phone number use is selected, but is not reflected in the sample message.Verify embedded phone number selection is accurate. Update the Sample Messages with Embedded Phone Number or update Embedded Phone Number selection.
30888Age Gate Not Present / Not AcceptableThe age gate is not present.Verify and add a robust age-gate to your website or opt-in policy.
30881Invalid Brand Support EmailSupport email is not associated with the brand. The brand support email was either invalid or associated with a public domain email.Verify brand support email is valid and not associated with a public domain email.
30894Invalid Brand InformationCampaign registration needs to be associated with the brand behind the campaign. If you are an ISV registering a direct offering, the campaign description needs to indicate a direct offering.Verify brand information is valid.
30895Direct Lending - Campaign and Content Attribute ErrorThe campaign is for direct lending or loan arrangement and is missing content attributes indicating direct lending.Verify direct lending or loan arrangement is selected for campaign registration. If the campaign is not related to direct lending or loan arrangement, please update the campaign description.
30903Incorrect Sole Prop Brand RegistrationThe brand behind the campaign does not meet the small business Sole Proprietor (EIN) criteria set by TCR and mobile carriers. A campaign can not be registered with a Sole Proprietor use case.Register the brand as a standard brand and register a standard or acceptable campaign use case that aligns with the registered brand’s classification.

Rejection types ineligible for resubmission

Each of the below rejection errors is due to forbidden messaging categories and is therefore ineligible for resubmission. Please note that in addition to A2P 10DLC Messaging content restrictions, any use cases that violate the Salesmate Messaging Policy are also not allowed on the Salesmate platform, regardless of number/sender type or destination country.
Error CodeRejection CategoryRejection reason
30883Content Violation - SHAFT - SexSubmission included content such as nudity, pornography, sex toys, or other adult content
30883Content Violation - SHAFT - HateSubmission included speech that is hateful, profanity, violent, incites violence, or similar speech
30883Content Violation - SHAFT - Alcohol30883Content Violation - SHAFT - FirearmsThe submission included:Firearms, Ammo, Gun Ranges (Common for guns to be sold at Gun Ranges)
30883Content Violation - SHAFT - Tobacco / VapeSubmission included products such as Cigarettes, Cigars, Tobacco Products (Chew, etc), Vape, Vape Juice, or similar items
30883Content Violation - SHAFT - Marijuana / CBDSubmission included products such as: Cannabis, Marijuana, CBD, THC, Hemp or similar items
30884Spam/PhishingSpam/Fraud team has flagged the number/business/traffic for spam or phishing.
30885High RiskSpam/Fraud team has flagged the number/business/traffic for fraud or deceptive marketing.
30897Disallowed ContentSubmission included: disallowed content types, such as Loan Marketing, 3rd party debt collection, gambling, sweepstakes, stock alerts, cryptocurrency, risk investments, debt reduction, credit repair, 3rd party lead generation, and federally illegal substances.
30882Terms & ConditionsThe campaign does not meet the Terms and Conditions.
30898Excessive EINThe same EIN is used for multiple brands. Only register a minimum number of brands per EIN and do not resubmit until brand registration is updated.

My Campaign Use Case was rejected - What can I do?

If your Campaign registration request was rejected and is ineligible, you may be able to use another Salesmate product to reach your recipients.The Salesmate Sendgrid Email API is an option for many of the above use cases. For example, cannabis- or CBD-related messaging may be conducted via email, as long as you have proper age gating in place and are sending toward recipients in a locale where the substance is legal. In addition, the Salesmate Programmable Voice product is not subject to the same carrier restrictions as SMS. For more information about cannabis-related messaging alternatives, see the Salesmate Message Policy.

Who rejected My A2P 10DLC Campaign Registration?

If a rejected Campaign has a valid campaign_id, it means that our 3rd party vetting partner has rejected it, and a vetting charge of $15 has occurred.An appeal can be filed for such cases if the rejection was due to a mistake. To appeal a Campaign, please Salesmate Support to request an appeal.If a Campaign requires updated registration information, please delete and submit a new registration request with the necessary updates.In cases where a rejected Campaign has a blank campaign_id, it means Twilio rejected the Campaign and no vetting charge has occurred. In this instance, it is recommended that to delete the existing campaign and create a new one with the corrected information.