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An event is an action a visitor or contact performs on your website, like signing up, clicking a link, or submitting a form. This trigger starts an Execution Flow when a specific event happens.

Topics covered:

How to Configure Event Trigger

Select the Event Trigger from the Execution Flow Triggers. mceclip0.png
  • Add the Name for the Event Trigger.
  • You can also add a Description describing the Event trigger.
  • Select the Event from the list.
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  • You can add**Attribute Conditions: ** Add one or more conditions based on event attributes.
  • Attribute Name
  • Operator: Choose based on the type of data
    • Is
    • Is not
    • Is unknown
    • Has any value
    • More than
    • **Less than **
    • Value
  • You can also add more attributes for better or specific results.
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  • Click on Save to store the configuration.
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**Note: **The Flow will only start if all attribute conditions match.

Practical Example

When a visitor views the Pricing & Plans article in your knowledge base, you want to initiate a conversation asking if they’d like to book a demo. Based on their response, the flow should:
  • Send a booking link if the answer is Yes
  • Redirect to a live agent if the answer is No
  • Add a “Potential Customer” tag if the answer is Maybe
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