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By accessing this custom report, you can gain valuable insights into various email performance metrics. The report appears as a widget and provides you with comprehensive statistics to measure the success of your campaign. Note: Users with “Manage Campaigns” or “View Campaign Analytics” permissions can view the details and insights of any campaign To View the Email Campaign Performance Insights: Navigate to the** Outreach Icon on the left Menu bar.Click on** Email Campaigns. Screen Click on the Campaign that you would like to get the Performance Insights for. Screenshot 2023-09-06 at 3.56.09 PM.png You will be redirected to the Insights page where you will view all the reports related to the Email Campaign When analyzing the performance of your Email campaigns, you can track various key metrics. Here’s a breakdown of the metrics and what they indicate:Email Sent: This metric represents the total number of emails that were sent during a specific time period.
  • Email Delivered: The count of emails that successfully reached the recipients’ inboxes.
  • Total Open: The total number of times the emails were opened by recipients. This count includes multiple opens by the same recipient.
  • Unique Open: The number of individual recipients who opened the email campaign. This metric excludes multiple opens by the same recipient.
  • Total Clicked: The total number of clicks performed by recipients on the links within the emails. Multiple clicks by the same recipient are included in this count.
  • Unique Clicked: The number of individual recipients who clicked on any links in the email campaign. This metric excludes multiple clicks by the same recipient.
  • Open Rate: The percentage of contacts who opened the email campaign out of all emails delivered. It helps gauge the overall engagement level.
  • Clicked Rate: The percentage of contacts who clicked on links inside the campaign out of all emails delivered. This metric measures the effectiveness of your email content and call-to-action.
  • Click Through Rate: The percentage of contacts who clicked on a link in the email out of the number of contacts who opened the email. It shows the engagement level of those who opened the email.
  • Email Unsubscribed: The number of contacts who unsubscribed from your marketing communications as a result of this campaign.
  • Email Spam: The count of contacts who marked the campaign as spam.
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