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Campaign A/B Split is a common technique used in marketing campaigns to compare the performance of two different variations of a campaign. The purpose is to determine which version performs better in terms of a specific metric or goal. It involves dividing the target audience into two groups and presenting each group with a different version of the campaign.Topics Covered:

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How to Use Campaign A/B Testing

Navigate to the Outreach Icon on the left menu barClick on Email Campaign Screen Click on +Campaign Head over to** Enable **A/B Testing. Screenshot Once you enable this option a new variant will get created replicating all the values from the previous variant to the new A/B Split. Screenshot You can make changes to the Template or the Subject Line of the new Variant based on your requirement.Salesmate allows you to create a maximum of 3 variants for a campaignIf you cancel A/B Testing, then all variants will get canceled except the one that was created first.

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A/B Test Configuration **A/B Campaign Distribution:**Choose the percentage of receipts to include in the Test so that the winning variant will automatically be sent to the remainder.Suppose you select A/B Campaign Distribution as 40% then it would be tested with 20% of emails will be sent to Variant A and 20 % of the emails will be sent to Variant B. Winning variant will be sent to the remaining 60% of the contacts.

  • **Test Duration
  • **You need to be set for the time to test the variant. After the time is up the winning variant will be sent to remaining contacts.You need to set a minimum of 4 hrs of duration time and the Maximum test duration time for any campaign would be up to 48hrs. You cannot set the slider to be below 10%100% A/B Distribution will be equally set distribution and there would be no Fall back version.
  • **Winning Metric -**You need to select the metric parameter in order to determine the winning variant.
  • **Open Rate -**The number Of times the email is been opened **Click Rate -**How many times links have been clicked.
  • **Click-through Rate -**Links Clicked from opened emails in a given time.
  • **Fallback version -**You must set which email variant will be sent if the result is inconclusive.

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Here, the winning variant template will be sent to the remaining contacts once the test duration is completed.

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