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Universal Blocks are reusable, brand-approved content snippets, such as headers, footers, legal disclaimers, or promotional banners, stored centrally for quick access and consistency across your email campaigns. It helps maintain brand consistency, reduce redundant design effort, and enable global content updates across templates.
  • Key Capabilities: Reusable in Campaign templates and Journey emailsSingle-source editing that auto-updates across all instancesCustomizable with variables and repeatable sectionsSafe to update, with visibility into usage
How to create Universal Blocks Navigate to your Outreach icon from the Left side barClick on Template Library Screenshot 2025-08-03 at 12.59.39 PM.png Now, head over to the Universal Blocks tabClick on New to create a block Screenshot 2025-08-03 at 1.01.45 PM.png Now, click on Blank Block to start creating your Universal Block Screenshot 2025-08-03 at 1.04.17 PM.png