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The Email Activity trigger initiates a flow based on specific email interactions, such as when an email is sent, opened, clicked, replied , bounced or unsubscribed.

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How to Configure Email Activity Trigger

While creating the Trigger Based Flows select the Email Activity trigger mceclip0.png After selecting the Email Activity trigger, you’ll need to configure the block by entering the following details:
  • Name: Provide a clear and descriptive name for the trigger to easily identify its purpose.
  • Description: Enter a brief explanation of what the trigger does, describing how it fits into your flow. For example, “This trigger activates when a customer opens an email, prompting a follow-up action.”
  • Activity: Choose the specific email activity that will activate the flow.
  • Select Email: Choose the specific email Template, Campaign or Journey Email that this trigger should monitor for activity.Once done, click on Save.
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Practical Example

Here, we want to follow up with customers who open a promotional email but do not click on any links, to encourage them to engage further with your offerings. mceclip0(1).png