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The Email Unsubscribed trigger activates a flow whenever a contact opts out or unsubscribes from your email communications. This trigger is useful for automating actions when someone chooses to stop receiving your emails.

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How to Configure Email Unsubscribed Trigger

While creating the Trigger Based Flows select Email Unsubscribed trigger. mceclip0.png Once selected, you would then need to configure the Trigger.As you click on the block, a pop will open to add following details.
  • Name: Provide a descriptive name for the trigger.
  • Description: Give the brief description of what the trigger does.
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Practical Example

Let’s create a smart flow that triggers when an email unsubscribe occurs, automatically adding a task for customer support to review the account. This allows the team to address any potential concerns the customer may have.